You may have heard the word Createch, and you are wondering what it means. This article is aimed at giving you an understanding of the concept.

The role of technology in the acceleration of many industries in different parts of the world is more than commendable. Steve Ballmer stated “The number one benefit of information technology is that it empowers people to do what they want to do. It lets people be creative. It lets people be productive. It lets people learn things they didn’t think they could learn before, and so in a sense, it is all about potential.

The potential of many industries like finance, healthcare, agriculture, education, and many others have been accelerated through technology and data have shown a spike in the creative industry caused by increased investment in technology.

What is createch?

Just like fintech, createch is becoming more popular. Let’s bring back to your remembrance the meaning of creativity; it is the transformation of ideas and imagination, bringing them into reality. Creativity is inexhaustible, Maya Angelou described it this way, she said, “You can’t use up creativity. The more you use, the more you have.

As the creative world keeps expanding, creators seek better ways to increase their productivity, enhance their creative process and produce products with better quality, and this is where createch comes in.

 Createch is the word used to describe the combination of creative and tech industries. It is the fusion of creative and tech industries where artificial intelligence, algorithms, and specialized software transform creative products, services, and business processes.

The truth is that by expanding possibilities and automating part of the creative process, we can all be more productive.

Our role as a createch company

Orange VFX studios is a big player in the createch industry, with over 12 years of experience we have creatively and excellently told the African story using technology. Our key processes rely heavily upon the use of technology, the use of advanced computers, and diverse software for different aspects of our workflow.

Part of our vision is to build an incredible ecosystem with thousands of young Africans who are equipped with top-notch skills to create world-class digital content and accelerate their careers.

To further reiterate our stand, we were recently chosen as one of the companies to be at the Annecy festival to showcase our work as a leading company in this industry.

You can follow us on Instagram to get more updates about the Annecy festival and also how we are shaping the Nigerian creative industry with our technologically inclined processes.

We also wrote about the Annecy festival. Read Here