2D Animation
Animation can be adapted for all kinds of content creation, and the benefits of using animated videos for your brand content are numerous. Think of an effective way to educate your audience, drive engagement and build brand authority, you will realize that animation is a very useful tool to achieve this very important marketing objective. 2D animation is cost-effective and highly versatile! Why write hundreds of words which your audience might not read when a simple animated video can do the trick? Pass the information in the best way they can understand it and take the necessary required actions. You also need to understand that 2D animation videos create an unforgettable experience.
"Content creation is limited only by your imagination"
We push the Creative Envelope
Who else is the best fit to help you achieve this? Orange VFX studio has you covered! We are expert animators and 2D animation is just another piece of meat. You want a company that can deliver beyond your expectation right? We specialize in different kinds of 2D Animation:
Character Animation: This is a specialized area of the animation process, which involves bringing animated characters to life. It also involves creating 2D mascots that serve as brand characters that can be used for all your brand advertising videos.
Traditional Animation: also known as cel animation, or hand-drawn animation, is an animation technique where each frame of the film is drawn by hand and was – until the arrival of computer animation – the dominant form used in cinema.
We make 2D for Film, TV and Online
Whiteboard animation: animation is a style of video designed to look like the content is being hand-drawn on a school whiteboard or white background.
Cut-out Animation: One of the earliest animation techniques, cut-out animation is a form of stop-motion in which the characters or props are cut out from materials such as paper, cardboard, photographs, or fabric. We are in a tech era and with digital technology, we cut out animation that can be produced in 3D cut-out pieces and used for awareness purposes.
Your Trusted Creative African Ally
Our animated 2D spots are usually used for marketing or sales purposes that highlight a company’s product, service, or business idea in a compelling and efficient way. We can create 2D animated characters or 2D animation-styled videos for you.
What Is The Process?
It all starts with an idea or a brief. We follow a proven production pipeline with a team of up to 30 professionals that set us apart from the competition in Nigeria. From mesmerising moodboards to character design, you are in good hands. Let’s help you visualise it. Below is a summary of the various stages of the production process, from idea to delivery.
CREATIVE DESIGN
This stage is where an idea goes through a process of exploration. We’ll help you flesh out the rest if you can provide at least the basic concept. To establish a creative direction, we will research and gather references (i.e. links, similar videos, or examples). We will develop and review a Creative Treatment and Moodboard. Once you are happy with the Treatment and Moodboards, we will proceed to the Pre-Production stage.
PRE-PRODUCTION
The pre-production stage comes before full-scale production begins. The first step is to develop a script/copy or screenplay. Assets such as concept art, design briefs, storyboards, and animatics are created during this stage to formally define the direction and the overall vision of a project. Sometimes a guide voiceover is recorded and merged with animatics to get a sense of the timing and flow of the project. It is easy and quick to make most changes during the pre-production stage.
PRODUCTION
As the name suggests, this is the stage in the pipeline where full-scale production of digital assets (such as 2D elements) is created based on the art that was conceptualised during the pre-production stage while ensuring that it adheres to the established art direction. Some of these assets include characters, props, and environments, and these elements are created using several different 2D software such as Illustrator and After Effects. Changes can be costly during the production stage, so it is essential to get the pre-production right. The steps in this stage typically include one or more of the following:
Layout
Illustration design
Rigging
Record Voiceover
Animation
Rendering
POST-PRODUCTION
Post is the final stage in the production pipeline. Compositing involves taking the render images from the previous stage and either tweaking them or combining them with additional pictures or layers to create a more complex, cohesive composition. Motion Graphics may be required, for example, titles, opening montages, captions, and logo reveals. Video editing is the manipulation and arrangement of video shots, and it is used to structure and present all video information into a flow or story.
Colour grading improves the appearance of an image for presentation in different environments on different devices. Sound design is recording, acquiring, manipulating, or generating audio elements to ensure the film or video is memorable. Mixing takes what should already be a precise performance of the creator’s and director’s original idea and brings it as close as possible to the point where everyone can agree that it’s the sound and feel they want. Mastering address the video as a whole to add consistency to its overall feeling, optimising levels through compression and limiting and finalising the track order.
DELIVERY
Here we’ll have a number of reviews from the previs aka Draft/pre-rendered Cut to fully rendered versions, taking in as much feedback as possible from all stakeholders. If stated in your initial brief, we will also help you output for DStv, social media, TV, radio and other formats.
Want to create something beautiful together? Let’s get started!
