Live-Action Video
Live-action video production an excellent way to convey your brand message to your audience in a short amount of time. Videos are known to have higher audience engagement, and businesses are taking advantage of this to improve the results of brand promotion. There are numerous benefits that video content provides that every business that wants to dominate the market takes advantage of.
"If you can imagine it, we can create it!"
We Can Help You Retain Your Audience Attention
By studying consumer behaviour, we better understand what kind of video content brands can adapt to capture and retain audience attention and push them from cold leads who are indecisive to hot leads begging to have your products. Also, video content encourages social shares. Consumers who can resonate with the concept of your video are quick to share these videos with friends, colleagues, and followers on social media. This means more visibility and greater chances of making sales for your brand.
Live-action Videos Tell Your Story
Live-actions videos contain real video footage, whether it is a live shot or from stock video footage instead of animation. They start with an idea and composed script, incorporate a set or virtual set, and expert voice, music, and motion graphics. Humanize your brand by putting yourself and your team on camera. Share your story in the way it connects your audience to your brand and builds credibility and authority. A live-action video is right for you as the best way to communicate your brand’s value by showing your product or service in action. We showcase your product directly to your customers as if they are watching your brand (face to face). You can tell your story, and we effectively promote your brand by providing live-action services.
Let’s put your story on-screen
We are professionals, and we can help you build the emotional connection your brand needs with your audience. We go from developing creative ideas for your video content to creating unique videos that will keep the audience hooked. We have a team of experts who can help you brainstorm and develop the concept even if you have no ideas. We work on Planning which involves project management, consultation on content and extras, development of the communication concept, creation of screen design pre-production planning, booking, shooting, filming, animation, post-production
Our Video Production Services Include:
Visual Effects Film: Capture your audience’s attention using Visual Effects. VFX videos are visually compelling and have excellent marketing potential for your business.
Company “About us” video: Company “About Us” Videos provide an overview of your business and help investors and all stakeholders understand the company’s vision and mission better.
Explainer Videos: These videos show the advantages of your products and services. Use explainer videos to target various leads and customers at multiple sales funnel phases.
We Also Produce:
Promotional Videos: Promotional videos will help you show what you are marketing engagingly, and this will help create a better impression of the product you are trying to sell.
Testimonial Videos: A fulfilled client talking about your company’s product can be an extraordinary method for catching the crowd’s eye.
We support the Film & TV Pipeline
If you are looking for a company to tell your story using live-action videos, you can rely on us to do that for you. We will intimately work with you on your vision! We can help you build the world that you’ve dreamt up. Our production team are always happy to answer any questions you may have regarding work at our studio and how you can utilise it in your production.
Company About Us Video
Explainer videos
Testimonial Videos
Event Coverage
Commercials
Facility Tour
Safety/Induction videos
Documentaries
Visual Effects
Product Demos
Subtitling/Translation
Colour Grading and Mastering
What is the Process?
It all starts with an idea, script or a brief. We follow a proven production pipeline with a team of up to 30 professionals that set us apart from the competition in Nigeria. You are in good hands. Let’s help you film and produce your live-action videos. Below is a summary of the various stages of the production process, from idea to delivery.
CREATIVE DESIGN
This stage is where an idea goes through a process of exploration. We’ll help you flesh out the rest if you can provide at least the basic concept. To establish a creative direction, we will research and gather references (i.e. links, similar videos, or examples). We will develop and review a Creative Treatment and Moodboard. Once you are happy with the Treatment and Moodboards, we will proceed to the Pre-Production stage.
PRE-PRODUCTION
The pre-production stage comes before full-scale production begins. The first step is to develop a script/copy or screenplay. Assets such as concept art, design briefs, storyboards, and animatics are created during this stage to formally define the direction and the overall vision of a project. Sometimes a guide voiceover is recorded and merged with animatics to get a sense of the timing and flow of the project. It is easy and quick to make most changes during the pre-production stage.
PRODUCTION
As the name suggests, this is the stage in the pipeline where full-scale production of digital assets (such as 3D objects/models) are created based on the art that was conceptualised during the pre-production stage while ensuring that it adheres to the established art direction. Some of these assets include characters, props, and environments, and these models are created using several different 3D software such as Maya or Blender. Changes can be costly during the production stage, so it is essential to get the pre-production right. The steps in this stage typically include the following:
- Casting
- Live-action Filming
- Voice Talent Recording
- Drone filming
- Costume and Make up
POST-PRODUCTION
Post is the final stage in the production pipeline. Compositing involves taking the render images from the previous stage and either tweaking them or combining them with additional pictures or layers to create a more complex, cohesive composition. Motion Graphics may be required, for example, titles, opening montages, captions, and logo reveals. Video editing is the manipulation and arrangement of video shots, and it is used to structure and present all video information into a flow or story.
Colour grading improves the appearance of an image for presentation in different environments on different devices. Sound design is recording, acquiring, manipulating, or generating audio elements to ensure the film or video is memorable. Mixing takes what should already be a precise performance of the creator’s and director’s original idea and brings it as close as possible to the point where everyone can agree that it’s the sound and feel they want. Mastering address the video as a whole to add consistency to its overall feeling, optimising levels through compression and limiting and finalising the track order.
REVIEW/QUALITY ASSURANCE
Here we’ll have a number of reviews from the previs aka Draft/pre-rendered Cut to fully rendered versions, taking in as much feedback as possible from all stakeholders. If stated in your initial brief, we will also help you output for DStv, social media, TV, radio and other formats.
Want to create something beautiful together? Let’s get started!
