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Youth: the forefront of Africa’s Growing Animation Industry

There has been significant growth in Africa’s animation industry in recent years, and young Africans have been at the forefront of this trend. Many African animators are using their skills to tell stories that reflect their own experiences and cultural backgrounds, which has helped to drive the industry’s growth.

African animators are also using their skills to create content for a global audience, collaborating with studios and companies around the world. The growth of the animation industry in Africa is providing new opportunities for young people and helping to showcase the talent and creativity of African artists on a global stage.

It is interesting to see that recognition is being given to studios for the work being done. In light of this, we are excited to announce that we have been featured in the AU ECHO magazine. We were profiled as one of the leading studios at the forefront of building the African Animation industry.

You can find snippets of the interview here.

 

The picture of Mr Michael Oboh the Co-founder of Orange VFX was used here.

There was an interview session with the CEO of Orange VFX and some of his responses to the interview questions about animation in Africa are captured here:

Mr Richard rightly puts what it takes to become a prominent animator in Africa here

To be an animator, one ought to be able to combine practical and artistic skills ranging from designs, creativity, analytical skills, planning and the ability to commuicate clear. A good understanding of color theory and technical skills like audio editing and understanding of animation software is also vital.

You can read the full interview in the magazine. Follow this link to download and check out pages 55-56: AU ECHO MAGAZINE

Will you like to find out more about the current animation trends? Stay tuned to our blog posts.

Our CEO Receives an Award

The world is plagued with issues like poverty, lack to access to good education, good water, and other vital human needs. Many young people suffer these ordeals not by choice but because of circumstances beyond their control. Does an ordinary man have any hope? How can people survive these conditions without the help of good-hearted individuals?

On the 23 of February 1905 in Chicago, Paul Harris founded the Rotary club. The core objectives of the Rotary club were to provide community service, promote integrity and advance goodwill. In different continents, members of the rotary club have a track record of solving some of the world’s most challenging problems. Annually, they award men and women in different capacities who engage in any form of humanitarian service.

Mr Richard Oboh, Managing Director, Orange VFX Studios, was given the Humanitarian Service Award by the Rotract Club of Ikate on 29 of October 2022. This is a well-deserved award, as he has proven to be of service to the growth and development of many young Africans.

He is committed to providing training and mentorship for young people who want to get into the Createch industry; he expressed his commitment by building one of the best training digital art schools in West Africa, with a vision to train 1000 youths annually. He also supports gender inclusion and has launched the Sue-Inspire foundation. The foundation’s objective is to empower women and youth with the skills required to set them on the path to financial freedom. A scholarship worth N200, 000 is awarded to 12 people annually to take any course offered at Orange VFX training school.

There are many reasons why investing in developing African youth talent can be beneficial. Here are a few:

  1. Economic growth: Africa has a young and rapidly-growing population, and investing in its youth’s development can help drive economic growth and create new business opportunities.
  2. Social impact: Investing in African youth can help to address issues of poverty, inclusion and inequality and create a more equal and prosperous society.
  3. Leadership development: Investing in the development of African youth can help to cultivate the next generation of leaders who can drive positive change and progress in their communities and beyond.
  4. Talent retention: Investing in African youth can help to keep talented individuals in Africa rather than seeing them migrate to other countries in search of opportunities.

Awards of recognition are tremendous, and they encourage their recipients to do more. However, people are encouraged to carry out humanitarian services in any capacity they find themselves. It takes a collective effort to make the world a better place. Overall, investing in developing African youth talent is crucial because it can help drive economic growth, address social issues, cultivate leadership, and retain talent in Africa. We are also calling for partnership and sponsorships for the Sue Inspire foundation; if you want to be a part of what we do, visit our website www.orangevfx.com/scholarship!

LAGOS INTERNATIONAL FESTIVAL OF ANIMATION

LAGOS INTERNATIONAL FESTIVAL OF ANIMATION

The 2022 edition of the LIFANIMA event tagged “Get Animated, Season 6” was concluded yesterday. The Lagos International Festival of Animation, reported as Nigeria’s leading animation festival was established in 2017.

LIFANIMA, which has grown to become the second-largest animation film festival in Africa, is proudly supported by the Lagos State Ministry of Tourism, Arts and Culture, and endorsed by the state Film and Video Censors Board. It is also supported by the Embassy of France in Nigeria (Story source).

It was a three-day event from Tuesday, 25 to Thursday, 27 October. While the opening two days 25th and 26th held at Freedom Park, and the final day 27th was held at Mike Adenuga Centre, Alliance Francaise in Ikoyi.

Some remarkable people present at the opening day were festival director Muyiwa Kayode, artistic filmmaker, painter, sculptor, graphic and animator Stanley Ohikhuare, renowned animators in Nigeria Richard Oboh, Dami Solesi, and Esther Gbadamosi, as well as upcoming animators.

The highlight of the entire event was:

  1. The Panel sessions.
  2. Screening of the 136 selected films
  3. The awards.

The panel session moderated by Esther Gbadamosi featured top animators like Richard Oboh, the MD of Orange VFX Studios, Dami Solesi, Stanley Ohikhuare, and Pete O’Donoghue. Pete is a sound expert, and he talked about the sound process. Questions about the sound in animation were answered to the best of everyone’s understanding.

 

Day 1 Panel Session at Lifanima

LAGOS INTERNATIONAL FESTIVAL OF ANIMATION

Mr Richard talking about his experience with sound as an animator

A second-panel session was held on Wednesday to discuss the Future of African Animation. The panelists were Sam Onyemelukwe, Ayodele Elegba, Greg Odutayo, and Mbuotidem Johnson.

Over 1000 films were submitted for screening, 136 films were selected, and 5 awards were presented. There are 5 award categories:

  1. Best 2D animation
  2. Best 3D animation
  3. Best Animation Commercial
  4. Best Visual Effects
  5. Stop Motion Animation

Our Studio won the AWARD for the Best Animation Commercial with the HYPO TOILET CLEANER commercial. Orange VFX Studios congratulates all the winners.

LAGOS INTERNATIONAL FESTIVAL OF ANIMATION

Mr Richard Received the award for Best Animation Commercial

Award Certificate for Best Animation Commercial

The 10th edition of Lagos Con
Orange VFX at Lagos Comic Con

LAGOS COMIC CONVENTION

LAGOS COMIC CONVENTION

Imagine a hall filled with like-minded people who will inspire you and challenge your thoughts! The 10TH edition of the Lagos Comic Con event held on the 17TH Of September, 2022, at Landmark Event center, Victoria Island, Lagos.

The event witnessed over a thousand attendees from different parts of Nigeria; high-profile people and representatives from the French Embassy were also present with the French ambassador to Nigeria, Mrs. Emmanuelle Blatmann.

The organizers did a great job with the event setting; it allowed attendees to meet and network with one another, which is one of the event’s goals. I attended for the first time, and it was worth every second of my time. I will share everything I experienced in this post, so if you are interested in knowing more about the event, keep reading.

BACKGROUND OF LAGOS COMIC CON

Lagos Comic Convention is a festival celebrating the finest of Africa’s creative talents as expressed in Comics, Animation, Films, Books, and Gaming. It employs exciting avenues like Exhibitions, Master Classes, Panel Discussions, Cosplays, Competitions, and Raffles to provide a rich space for markets, networking, capacity building, and enriching the fan base of creative brands.

Founded in 2012, the event has grown from an attending crowd of about 300 to hosting over 6000 guests. The Lagos Comic Convention features the core areas of the broader creative industry, like comics, books, gaming, film, animation, and even VR.

Tickets are usually sold on the website, and at the venue, you are free to pick any tickets that suit you. There are six options to choose from, such as the VIP or VVIP tickets which allow you to attend master classes by top industry players. There was also a regular ticket available, and all tickets had their benefits exclusive to the ticket type.

 

THE 10TH EDITION OF THE LAGOS COMIC CON

This edition of Lagos Comic Con was fun and fantastic, but I think it still lacked something important. Publicity ought to be done to encourage people not already in the industry to attend, and events like this will pique their interest and make them choose to join too.

Lagos Comic Con had sponsorship from organizations like the French Consulate to Nigeria, FilmOne, Raptures.io, uLesson, ParaTv, Acada Extra, Spoof Animation, bookause, and many others. Some sponsors also came with lots of freebies: free drinks, popcorn, T-shirts from Raptures.io, and ice cream.

The pitch session was great, although I think the organizers need to rethink the strategy because while some studios pitched, the audience who should listen was busy with other affairs, and the distractions reduced their attention.

There was also a panel session with outstanding speakers. Some remarkable speakers were; Seyi Awolowo, Adachukwu Oduniwe, Charles Novia, Ayodele Elegba, Judith Audu, Uche Agbo, Adaeze Nnabuchi, our MD, Richard Oboh, and many others. The conversations were enlightening as the speakers hit on important subjects aimed at moving the industry to another level.

Panel Session at The Lagos Comicin 2022

Panel Session with MD Orange VFX studios: Mr. Richard Oboh

Another fantastic way to get people interested in your art at Comic Con is through the exhibition. We had a stand like many other studios; we premiered our newly released Buga skit. We also had some tickets for a lucky dip. The idea was for people to pay a token to qualify for the lucky dip. If you are fortunate, you can pick a ticket to get up to a 30% discount off any of our courses. Sadly, many people did not take advantage of that fantastic offer. In-house, we think our marketing was not so strong, and for next year’s event, we will strengthen our marketing to get more people interested in our offers.

The team members and I had a fantastic time at our exhibition stand, the guests who came around flattered us with their comments. These words encouraged us to continue to give our best because people are watching and drawing their inspiration from our works. I can’t forget a father who was eager to register his young son to train with us; it was a delight hearing him talk about how fascinated he is by our works.

Orange VFX exhibition stand

Many other studios came with their comics, and we heard many powerful stories behind these arts. It was thrilling. We got comics from Kugali studios titled Oro and also from Brown Roof studios, and they have a series called Jakuta. We met the Director of Arts at Taeps Animation studios, who narrated the story behind their short film, Ewa. There’s so much to look out for in the industry. Finally, we will not forget to mention Cosplay, the short form of Costume Play. It was a show of costumes, characters, and creativity. The audience enjoyed it because they decided on the winner, and he was awarded a cash prize of N50, 000.

We appreciate events like Comic Con that bring creative minds together to meet, discuss their art, and build long-lasting relationships. Since its inception, Comic Con has improved every year, but with more sponsorship and partnerships, the achievements will be more remarkable, brands will gain more visibility, and they can even close big partnership deals like that of Kugali and Disney.

Networking at the 10th Edition of the Lagos Comic Con

Orange VFX and Kugali.

How Richard Oboh Turned His Hobby to A Money-Making Business

“Good leaders have a vision and inspire others to help them turn vision into reality. Great leaders have a vision, share vision, and inspire others to create their own.”
― Roy Bennett

Sproutly interviewed Mr. Richard Oboh, the MD of Orange VFX studios and in his interview, he shared how he turned his hobby into a profitable business. You can read this interview on Sproutly’s Blog.

Use this link to read and engage the post.

Click here to read

Nakhon phanom,Thaiand-March 03,2021:3d render of smartphone with social media icon on podium:Facebook,Google plus,Twitter,Linkedin,instagram,Youtube,Tiktok
Nakhon phanom,Thaiand-March 03,2021:3d render of smartphone with social media icon on podium:Facebook,Google plus,Twitter,Linkedin,instagram,Youtube,Tiktok

5 Elements You Must Have in Your Social Brand Profile

In this day and age, businesses are leveraging social media platforms to create recognition and awareness within the audience. This is mainly because both young and adult consumers are active on various networks such as Instagram, TikTok, and Facebook. According to a report, 58 percent of the global population uses social media on a daily basis. People can spend hours browsing through posts or videos on different platforms.

This has provided businesses with more opportunities to market or promote their brand, products, and services to consumers. It has also led to rising competition in the digital world. To stand out immediately, here are a few elements that you should have in your social brand profile.

  1. Relevant Display Image

The first thing that is most likely to draw the attention of potential is the display picture or photo. It’s important to upload one that is relevant to the brand and catches the eye instantly. You can go with the logo, icon or brand name. Some brands also choose to have a lettermark to generate interest among the viewers. With an appealing symbol, you can boost recognition and maintain brand consistency on digital mediums too.

If you are looking to create a versatile and professional logo design for building your social brand profile, you can consider hiring a graphic designer to create images as well as cover designs. Having a suitable image is crucial for the success of the business online. When people are searching for brands on social media, they tend to prefer options that have a clear description and image that can be recognized easily later on as well.

  1. Attractive Header

The profile header can also send a strong to the target audience. Mostly, businesses change their headers regularly to update potential customers on the latest offers or discounts. It’s important to use a suitable image for the header so that you can convince people to check out more information on the social media profiles.

This option makes it easier for brands to grab attention on networks such as Facebook and Twitter. You can choose a high-quality image that represents what the business has to offer or reflects the brand values closely.

  1. Link to the Website

It is incredibly important to add the link of your website or an eCommerce platform to your social profile. This can help you increase organic traffic to the web page and gain the trust of potential customers as well. While social media networks such as Instagram have the option of creating shoppable posts, it’s always a good idea to include the link to your website in the bio or different posts.

When it comes to YouTube and TikTok, brands can highlight in the video description. Make sure that it’s easily located so people can find more information about the business, products or services quickly.

  1. Short Videos

This is one of the first things that can get consumers interested in your brand. With short videos, you can tell people what you have to offer and boost brand recognition as well. Most people are likely to watch video content than simple visuals or text. By posting engaging ones, you can convince more people to check out the products or services as well.

You can add videos that include conversations with real customers or experts. It’s also a good idea to highlight brand elements such as the logo design and colours if possible. This makes it easier for the audience to connect with the brand and recall the elements later on too. By posting video content, you can establish credibility and make people familiar with the tone of voice.

  1. Brand Visuals

This is another must-have element that can help you build a strong social brand profile. Make sure that people can get a close look at the visual elements of the brand such as colours, typography, and icon. It could allow potential customers to identify the products quickly and recommend the business to family members or friends too.

Be it for Instagram, Facebook or Twitter, you should post visuals that represent your brand and maintain consistency as well. Focus on curating the images so that you can keep people interested for a longer time. You can also share interesting facts about the brand or include infographics as well.

 

Final Thoughts

These are some elements that you must have in your social brand profile. When building your brand identity, it’s a good idea to keep a few of these in mind. Due to the increasing competition, you need to make an impression on the consumers instantly and the elements could help you achieve the desired results in a short time.

Createch

CREATECH

You may have heard the word Createch, and you are wondering what it means. This article is aimed at giving you an understanding of the concept.

The role of technology in the acceleration of many industries in different parts of the world is more than commendable. Steve Ballmer stated “The number one benefit of information technology is that it empowers people to do what they want to do. It lets people be creative. It lets people be productive. It lets people learn things they didn’t think they could learn before, and so in a sense, it is all about potential.

The potential of many industries like finance, healthcare, agriculture, education, and many others have been accelerated through technology and data have shown a spike in the creative industry caused by increased investment in technology.

createch

What is createch?

Just like fintech, createch is becoming more popular. Let’s bring back to your remembrance the meaning of creativity; it is the transformation of ideas and imagination, bringing them into reality. Creativity is inexhaustible, Maya Angelou described it this way, she said, “You can’t use up creativity. The more you use, the more you have.

As the creative world keeps expanding, creators seek better ways to increase their productivity, enhance their creative process and produce products with better quality, and this is where createch comes in.

 Createch is the word used to describe the combination of creative and tech industries. It is the fusion of creative and tech industries where artificial intelligence, algorithms, and specialized software transform creative products, services, and business processes.

The truth is that by expanding possibilities and automating part of the creative process, we can all be more productive.

Our role as a createch company

Orange VFX studios is a big player in the createch industry, with over 12 years of experience we have creatively and excellently told the African story using technology. Our key processes rely heavily upon the use of technology, the use of advanced computers, and diverse software for different aspects of our workflow.

Part of our vision is to build an incredible ecosystem with thousands of young Africans who are equipped with top-notch skills to create world-class digital content and accelerate their careers.

To further reiterate our stand, we were recently chosen as one of the companies to be at the Annecy festival to showcase our work as a leading company in this industry.

You can follow us on Instagram to get more updates about the Annecy festival and also how we are shaping the Nigerian creative industry with our technologically inclined processes.

We also wrote about the Annecy festival. Read Here

 

 

International Animation Film Market

MIFA is a short form of the International Animation Film Market. Creators look forward to MIFA, the conferences, the pitches, networking opportunities, possible partnerships, and collaborations. Mifa is scheduled to hold for 4 days during the Annecy festival.

International Animation Film Market

There was so much thoughtfulness put into the planning of MIFA. It was carefully categorized into 6 events and every category has a sub-category. The different broad categories were Creation, Inspiration, Connection, Training, Exhibition area, and Connected area.

International Animation Film Market

Let us begin with the categories we actively participated in; Animators, storytellers, artists, and all creators were encouraged to make the most of their presence at the festival by booking exhibition spaces. There were over 4000 badge holders at different stands, each showing the originality of their art. Orange VFX studios also booked a stand where our Creative director Mr. Richard Oboh stood to represent the prestigious company.

MIFA is a wonderful opportunity to position your brand for international visibility and meet potential international clients.

Mr. Richard used this opportunity to network with many top people. He met Mr. Hugo, who works at Ubisoft, and learned some important things about IPs (intellectual properties) from him. Mr. Hugo mentioned that Ubisoft doesn’t share IPs; instead, they acquire, develop and sell IPS.

International Animation Film Market

More interesting things he stated from his meeting with Mr. Hugo are:

  1. New IPs can take one or more of several paths books, shorts, comics, animatic, storyboard, VR, live shows, graphic novels, NFTs, Metaverse, games, etc
  2. Find the right balance between IP originals and existing
  3. IPs can also be adapted across various formats
  4. Have a clear picture or strategy of every IP before any kind of acquisition
  5. Feature Films, short films, TV Series & Specials, and Digital Experiences — the Pitches are becoming more elaborate every year.

We were also involved in the Creation session which is sub-categorized into four- MIFA Pitches, Partners Pitches, Partners Screening, and Video Library. Each of these is still aimed at showcasing originality and promoting creativity. The different categories of these pitchesFeature Films, short films, TV Series & Specials, and Digital Experiences — the Pitches are becoming more elaborate every year.

The Nigerian industry was well represented at the partner pitches and we had a winner and four finalists of the International MIFA Campus Talents Adebimpea Esther Kemi Gbadamosi, Somto Onubogu, Kwairanga Animation Studio, Folktail Studios, and Mustapha Bulama were selected to represent Nigeria at the Partners Pitches during Annecy Festival.

Partners Pitches

Nigeria was well represented at the partner pitches and we had a winner and four finalists of the International MIFA Campus Talents Adebimpea Esther Kemi Gbadamosi, Somto Onubogu, Kwairanga Animation Studio, Folktail Studios, and Mustapha Bulama have been selected to represent Nigeria at the Partners Pitches happening at the 2022 Annecy International Film Festival.

Animation Nigeria took this to their Instagram page and stated that “the Partners Pitches complete the panorama offered by putting talents from Nigeria in the limelight, giving them the opportunity to discover the latest creations”.

These Pitch sessions are a privileged time to discover the universes and sensitivities in their own right, which reflect young international creativity.

With an international dimension, the Mifa Pitches make room for diversity and offer an eclectic selection, whether geographical, artistic, or technical. The selected authors present their projects to an audience of professionals and enthusiasts, in the hope of receiving future support.

The Mifa willingly follows up on the evolution of the animation projects presented during the Pitch sessions and also asks the writers for feedback a few months later concerning the development of the projects presented.

The final part of the festival is the awards. “Many of us were not really interested in the awards, but seeing and meeting different filmmakers with interesting stories was interesting. It was a great experience indeed,” Mr. Richard stated.

Did you enjoy reading about Annecy? Are you looking forward to the festival and connecting with potential clients from other parts of the world next year?

Follow us on social media to stay updated on important information like this.

 

ANNECY FESTIVAL 2022

Annecy festival is a festival that brings the biggest names in the animation industry together to celebrate creativity, different ideas, and production styles.

AnnecyFounded in 1983, the event has since inspired and thrilled the whole world with the rhythm of animation by highlighting this sector’s dynamism and creative richness.

 

The international film festival is a week-long event that is sub-categorized into three main events, they are:

  1. Programming
  2. Exploration
  3. Inspiration

Witnessing the Annecy film festival should be a goal for every African studio because of all the opportunities it offers attendees. We can agree that animation in Africa is still far behind compared to our counterparts in the western world. Events like the Annecy festival allow Africans to meet with top animation creators to get exposure and enlightenment.

Our creative director Mr. Richard Oboh who attended the festival gained so much listening to the different speakers who were present at the event, and the most remarkable to him was the session with Jennifer Lee from Disney.

 

Jennifer Lee is the chief creative director, American screenwriter, and film director of Walt Disney Animation Studios. She is best known as the writer and director of Frozen and its sequel Frozen II, the former of which earned her an Academy Award for Best Animated Feature.

Some of the key points she made were:

  1. Leave your ego at the door; ego can be the enemy.
  2. Don’t try to make the idea or story your own. Instead, ask how “can we make this better”?
  3. The challenge isn’t talent but access.
  4. Whatever you know today, you can learn more tomorrow
  5. Give in to the art.

To further buttress her point about talent and access, she told a story about the movie ” Frozen ” screenwriting. She stated how most of the input was made by the male actors. The scene where Elsa had to kiss the prince was a bit controversial, and she asked the male writers, who agreed that they should go ahead with the kiss scene. Rather than going with their suggestion, she took it to the women who suggested the opposite, gave reasons, and chose to adopt their recommendation.

This shows that most times, it may seem like there isn’t enough talent in the room because access hasn’t been given to those with the talent. Diversity and inclusion should be considered in workplaces; gender, race, and tribe inclusion can help solve lack of talent issues.

There was also an exposition on Imposter syndrome. Imposter syndrome is loosely defined as doubting your abilities and feeling like a fraud. It disproportionately affects high-achieving people, who find it difficult to accept their accomplishments. People who suffer imposter syndrome wonder if they’re deserving of accolades.

There were also some beautiful sessions with speakers from other top studios like Epic Games, makers of Unreal Engine, and Xilam Animation, a French production company that specializes in animated television series and feature films. We also had someone from Triggerfish, a computer animation film studio based in Cape Town, South Africa, and Galway, Ireland. The studio is best known for its animated feature films Adventures in Zambezia, Khumba, and Seal Team, as well as the work they have done on television specials created for UK producers Magic Light Pictures. Everyone who spoke was fascinating and left gems that left us in awe.

Other notable conversations were around setting strategies and the importance of developing a clear long-term strategy before approaching investment.

“Your decision should be defined by your long-term strategy”, not by short-time position.

The final part of the festival is the awards. “The event was packed with many activities which kept us busy, and we couldn’t follow the award-giving sessions. It was a great experience indeed,” Mr. Richard stated.

Did you learn a thing or two from this post? As an artist, will you like to attend Annecy next year?

Check out our next post for more updates about the festival and also follow us on social media to get more updates about every activity we are involved in, they have some benefits and you do not want to miss out on any.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

5 Ways to Build your Brand from Scratch

Building a brand from scratch can be daunting, but it is also an incredibly rewarding process. When done correctly, a strong brand can help you achieve the success that you never thought possible. It can be the driving force behind your business, and it can help you connect with your customers in a way that no other marketing tool can. In this blog post, we will discuss five ways to build your brand from scratch and create a powerful foundation for your business!

1. Research Your Audience

This is the most important step in the branding process. If you don’t know who your target audience is, you won’t be able to create a brand that speaks to them. Take the time to research your ideal customer and understand their needs, wants, and pain points.

Audience research can help you create a brand that resonates with your target market and helps them connect to your product or service in a meaningful way. There are a few different ways to research your audience, and each has its own benefits:

  • Surveys: Surveys are a great way to collect data from your target market. They allow you to ask questions about their demographics, interests, and purchasing habits.
  • Focus Groups: Focus groups are useful for getting feedback on your brand from actual customers. This allows you to get real-world feedback and understand how they interact with your brand.
  • Personas: Personas are fictional characters that represent your ideal customer. They help you visualize who you’re targeting and understand their needs and wants.
  • Social Media Listening: Social media is a powerful tool for conducting audience research. It allows you to see what people are saying about your brand and get feedback on how they interact with it in real-time!
  • Analytics Tools: Analytics tools provide insight into who your customers are and where they come from. You can use this information to make informed decisions about how best to serve them.

2. Research Your Competitors

This is another important step in the branding process. It’s important to know who your competition is and understand what they’re doing well (and not so well). This information can help you create a brand that stands out from the crowd and resonates with your target market.

There are a few different ways to research your competitors:

  • Competitor Analysis: Competitor analysis allows you to compare your business to your competitors. You can assess their strengths and weaknesses, as well as how they stack up against you in terms of pricing, product offerings, and marketing strategies.
  • Benchmarking: Benchmarking allows you to track the progress of your competitor over time. This helps you understand how they’re evolving and identify opportunities for improvement.
  • SWOT Analysis: SWOT analysis is a tool that helps you identify the strengths, weaknesses, opportunities, and threats of your competitors. This information can help you make informed decisions about how to compete with them.

Seek to understand what your competitors are doing well and not so well. This will help you find opportunities to differentiate your brand from theirs, thereby creating a competitive advantage for your business.

3. Create a Unique Positioning Statement

Once you know who your target market is, you need to create a positioning statement that defines your brand. This statement should explain what makes your company different from the competition and how you can help your customers solve their problems. It should be clear, concise, and memorable, and it should communicate the unique value proposition of your business. Example: “ABC Company is the best place to go for affordable home repairs.”

4. Develop a Logo and Visual Identity

A strong visual identity is essential for any brand. Your logo and visuals should be instantly recognizable and reflect the values of your company. They should also be consistent across all mediums, from print to digital to social media.

Creating a logo can be daunting, but there are many tools like logo creator online out there that can help you design a logo that’s perfect for your brand. Just be sure to keep the following in mind:

  • Simplicity is key: A complex logo will be difficult to remember and may not translate well across all mediums.
  • Be unique: Don’t use generic stock images or clip art in your logo. It should be instantly recognizable as belonging to your brand.
  • Be consistent: Use the same fonts, colors, and design elements in all of your branding materials.

5. Create a Style Guide

A style guide is a document that outlines the visual elements of your brand and how they should be used. This includes everything from the colors you’ll use to the typeface you’ll employ. Having a style guide ensures that all of your branding materials are visually consistent and look like they belong to the same company.

Developing a style guide can be time-consuming, but it’s worth it in the long run. Not only will it make your branding look more professional, but it will also help you maintain consistency across all of your marketing materials.

Finally, Evolve Your Brand As You Grow

As your business grows and changes, so should your branding. Be sure to keep the core values of your brand intact, but allow for evolution as you enter new markets and target different audiences. The key is to maintain consistency while also allowing for some flexibility.

Brand building takes time and effort, but if done correctly, it can be a powerful tool for marketing your business. By following these five tips, you’ll be on the road to creating a successful brand that resonates with your target market.

annabelle portman author

Anabelle Portman

Author

Anabelle Portman

Loves to write, dreams to travel, works to achieve her passions, Annabelle Adam is your freelancer. Whatever your content requirement needs, she has you covered. From digital marketing to creative art, real estate to fashion blogging, she can write it for you with a flair.

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