In this day and age, businesses are leveraging social media platforms to create recognition and awareness within the audience. This is mainly because both young and adult consumers are active on various networks such as Instagram, TikTok, and Facebook. According to a report, 58 percent of the global population uses social media on a daily basis. People can spend hours browsing through posts or videos on different platforms.
This has provided businesses with more opportunities to market or promote their brand, products, and services to consumers. It has also led to rising competition in the digital world. To stand out immediately, here are a few elements that you should have in your social brand profile.
- Relevant Display Image
The first thing that is most likely to draw the attention of potential is the display picture or photo. It’s important to upload one that is relevant to the brand and catches the eye instantly. You can go with the logo, icon or brand name. Some brands also choose to have a lettermark to generate interest among the viewers. With an appealing symbol, you can boost recognition and maintain brand consistency on digital mediums too.
If you are looking to create a versatile and professional logo design for building your social brand profile, you can consider hiring a graphic designer to create images as well as cover designs. Having a suitable image is crucial for the success of the business online. When people are searching for brands on social media, they tend to prefer options that have a clear description and image that can be recognized easily later on as well.
- Attractive Header
The profile header can also send a strong to the target audience. Mostly, businesses change their headers regularly to update potential customers on the latest offers or discounts. It’s important to use a suitable image for the header so that you can convince people to check out more information on the social media profiles.
This option makes it easier for brands to grab attention on networks such as Facebook and Twitter. You can choose a high-quality image that represents what the business has to offer or reflects the brand values closely.
- Link to the Website
It is incredibly important to add the link of your website or an eCommerce platform to your social profile. This can help you increase organic traffic to the web page and gain the trust of potential customers as well. While social media networks such as Instagram have the option of creating shoppable posts, it’s always a good idea to include the link to your website in the bio or different posts.
When it comes to YouTube and TikTok, brands can highlight in the video description. Make sure that it’s easily located so people can find more information about the business, products or services quickly.
- Short Videos
This is one of the first things that can get consumers interested in your brand. With short videos, you can tell people what you have to offer and boost brand recognition as well. Most people are likely to watch video content than simple visuals or text. By posting engaging ones, you can convince more people to check out the products or services as well.
You can add videos that include conversations with real customers or experts. It’s also a good idea to highlight brand elements such as the logo design and colours if possible. This makes it easier for the audience to connect with the brand and recall the elements later on too. By posting video content, you can establish credibility and make people familiar with the tone of voice.
- Brand Visuals
This is another must-have element that can help you build a strong social brand profile. Make sure that people can get a close look at the visual elements of the brand such as colours, typography, and icon. It could allow potential customers to identify the products quickly and recommend the business to family members or friends too.
Be it for Instagram, Facebook or Twitter, you should post visuals that represent your brand and maintain consistency as well. Focus on curating the images so that you can keep people interested for a longer time. You can also share interesting facts about the brand or include infographics as well.
Final Thoughts
These are some elements that you must have in your social brand profile. When building your brand identity, it’s a good idea to keep a few of these in mind. Due to the increasing competition, you need to make an impression on the consumers instantly and the elements could help you achieve the desired results in a short time.