What is brand marketing?

There is no brand success without brand marketing. You may disagree but the success of global brands like Amazon, Tesla, Apple, Microsoft, Google, and others proves the fact that brand marketing is an important element of any brand’s success.

How important is brand marketing? This is an important question every business needs to answer. If you want to answer this question and learn how to incorporate brand marketing into your business strategy, you should continue reading this article.

What is a brand? “A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”- Seth Godin.

Branding is no longer what it used to be. It has gone beyond just placing stickers on your products to differentiate you from your competitors, building expectations, telling stories that matter, and fostering relationships with customers. A brand is the reputation of the business. Having a unique brand image can have a huge impact on your business and give you a strong competitive advantage in your business.

Meaning of brand marketing:

According to Investopedia, the term brand marketing refers to a business and marketing concept that helps people identify a particular company, product, or individual. Brands are intangible, so you can’t touch or see them. Brand marketing helps shape people’s perceptions of companies, and their products. Brands commonly use identifying markers to help create brand identities within the marketplace.

They provide enormous value to the company, giving them a competitive edge over others in the same industry. The first and most important step in creating a strong brand perception is by creating a unique brand identity.

Brand Identity: Branding generally as we have stated earlier is intangible. But brand identity is what we can see. Brand Identity comprises several brand elements:

1. Logo
2. Key Colors/ color
3. Corporate Typefaces and fonts
4. Standard Typographic Treatments
5. A consistent style for images
6. Library of graphic elements.

These elements have to be consistent in all your marketing messages. Inconsistency can ruin a brand image. You make it easier for your customers to identify business when the images, the colors, and even the style of your marketing messages spread across different platforms and media correspond with one another.

Importance of Brand Marketing

Everything we know about every product we use is because of branding. The link connects the company to the customer and vice versa. It creates the relationship required to make them loyal customers. Some of the benefits you enjoy from marketing your brand include:

1. Easily project your brand message:

Brand marketing is the best way to project a clear message about your business to your customers.

2. Branding is an asset:

Assets are profitability tools for business. With effective brand marketing, you can increase the revenue and profitability of your business. Effective brand marketing also leads to the proper positioning of a business, this can increase your market share, and increase your revenue, and profits.

3. Helps to attract investment funds:

Businesses seeking funds from investors must position themselves through brand marketing, which helps businesses in increasing their value by giving them more leverage in the industry. Business can increase their size easily using this fund.

4. Overcome fierce competition:

An effective way to overcome fierce industry competition is through brand marketing. Branding makes your businesses unique and endears businesses to their customers.

5. Brand marketing has helped brands remain in business even in difficult economic times. Through customer support and loyalty, a good brand is sustained. Brand marketing as a strategy also helps get customer feedback that businesses use to improve their businesses and services.
6. Command higher prices:

Businesses can also command a higher price if the brand can promote its unique selling point. This will give it an edge over competitors and yield higher profits for the business.

BRANDING MISTAKES YOU CAN AVOID:

1. Not having a well-defined strategy:
2. Failure to understand your target audience
3. Inconsistency
4. Not providing a great brand experience
5. Not living up to your brand promise
6. Ignoring trends and staying outdated
7. Failure to research competition

HOW YOU CAN IMPROVE YOUR BRAND MARKETING WITH ORANGEVFX

Marketing your brand is really important, you understand this already. But it is also really important that the branding is done by the right people to get the right result. This is where we come in, as the most credible people you can trust to handle your branding.

These are some of our branding services and links

Logo Reveal

Photo Credit: Freepik

3D Logo

Picture Credit: Freepik

Making of Indent

Picture Credit: Freepik

Lower thirds

Picture Credit: Freepik

3D Graphics for social media

Picture Credit: Freepik

Quotes

Picture Credit: Freepik

Character Mascot – Visit our Character design page Here

Picture Credit: Freepik

You can find our branding process and also learn more about our services by visiting our branding services page here.

We will love to work with you and help you achieve your marketing goals using our top-notch digital skills. Send Us a message now so we can work for you. You can also follow us on social media to see what we have done for other big brands like you.